As a type of ripple effect, pressures to deregulate television ultimately led to the development of a global market in television. Papathanassopoulos states that under a deregulated or liberalized regime media companies and conglomerates are able to pursue national and international markets.
Peter J. Humphreys’ article “Press freedom: the free market and development of the modern press” additionally supports this supposition. Humphreys affirms that when television agencies found themselves in competition with international companies, they “rediscovered their own original commercial identity, becoming a key link between media and big business in a liberal capitalist international order” (35). This sort of circularity made it possible to link diverse ideas from different cultural, linguistic, and geographic, or “proximate locations”, as Papathanassopoulos states.
Deregulation is not just the removal or simplification of government rules and regulations, Papathanassopoulos makes it clear that it is much more than that. It is evident that deregulation made it possible for media to be connected on a political, economic, and global scale and will continue to grow as technologies and policies allow it.