Baudrillard then discusses how universal ideas also become globalized, and he gives the example of intangible ideas such as democracy and human rights being circulated like products.
He discusses a three-term arrangement, which includes the globalization of exchanges, the universality of values, and the singularity of forms. Once the universal disappears, all that is left is a global technostructure that stands against the singularities that used to be characteristic of the universal. He suggests that the universal has vanished, and in its place is globalization, which is the face of homogenization.
The goal of this reading is to say that the loss of the universal could be a good thing, however with its loss means the triumph of globalization. Baudrillard takes a critical view on globalization, stating that globalization will not necessarily triumph over all and that there are other "heterogeneous forces" that are different from globalization and that are equally if not more so "antagonistic and irreducible," (159).