


Here we are now, entertain us









Guy Debord was a writer who was part of a group called the “Situationists. They advocated found and fabricated “situations,” like the order of city streets or public protests. Any environment was a situation that needed responsible reaction. In 1967, Guy Debord created a book and eventual film called The Society of the Spectacle. It is the best known Marxist critique of mass media, released shortly before the rising consciousness of May 1968.

Society of the Spectacle starts by explaining that the world is an immense accumulation of images that sell capitalism. The spectacle is the ongoing propaganda of images. There is however a totalitarian control of all media, mainly through television, and now the internet. Mass media and advertising are owned by powerful people who sell the ideology of advanced capitalism in the way that religion was sold in the past. Debord actually sees the transition from Orthodox icons to propaganda posters to capitalist media.

Debord proposed that we now relate to each other via media, getting to know each other's feelings about media instead of authentically connecting.
Excerpts:
“The spectacle is not a collection of images but a social relation mediated by images.”: The false reality of the spectacle is called “false consciousness.” Debordproposed that people now build relationships through the spectacle, meaning you may talk to someone about a movie, but never talk with them as a person.
Today’s media shows a fake reality in order to mask the capitalist degradation of human life.

The spectacle presents itself as a vast inaccessible reality that can never be questioned. Its sole message is: ‘What appears is good; what is good appears.’ The passive acceptance it demands is already effectively imposed by its monopoly of appearances, its manner of appearing without allowing any reply.

The spectacle is the ruling order’s nonstop discourse about itself, its never-ending monologue about of self-praise, its self-portrait at the stage of totalitarian domination of all aspects of life.

The alienation of the spectator, which reinforces the contemplated objects that result from his own unconscious activity works like this: The more he contemplates, the less he lives; the more he identifies with the dominant images of need, the less he understand his own life and his own desires.
The constant decline of use value that has always characterized the capitalist economy has given rise to a new form of poverty within the realm of augmented survival …





In Papathanassopoulos’ chapter on “The Funding of Television in the Age of Digitalization,” he looks at the changing sources of funding for television. These include advertising, sponsorship, barter and teleshopping, and subscriptions for pay-TV.
Advertising played a major role in the funding of television in the 1990s, but its role is becoming overshadowed by other sources. It is regulated more extensively in Europe than in other countries, and these regulations very considerably within the EU. Such regulations include the banning of consumption and promotion of alcohol (Mediterranean states are more liberal), as well as comparative advertising.
The role of sponsorship has increased in the European television market because many advertisers see it as a more effective way to capture audiences by associating their brands with popular programs. Like advertising, rules on sponsorship vary widely within the EU—many countries are placing bans on major commercial sponsors.

Barter is the exchange of programs for commercial airtime, and this gives the advertisers the opportunity to influence the program content. Game shows in Europe are known to be particularly successful at bartering. Teleshopping is another source of funding, but they can’t exceed more than eight per day and they can’t last more than three hours per day.
Pay-television is rapidly growing in popularity, and it is believed that the reasons for this growth are that consumers are willing to pay more to get more options in their viewing, as well as higher program quality and picture resolution. The different types of pay-TV include: subscription or pay-per-view, an extra monthly cost for premium channels (usually sports), near-video-on-demand (“where a film can be watched from staggered start times”), and video-on-demand (the subscriber chooses “from a menu or library of programming”) (96).

The largest pay-per-view market in Europe is the UK, followed by France, Spain and Italy. The main pay-TV network in France is Canal Plus, which is “the most successful pay-TV terrestrial channel in Europe” (97). The size of the market is important in determining the popularity or success of pay-TV in a country; larger economies benefit from spreading production costs by turning popular TV shows into videos or books. The wealth of the market is also important, as subscribers need to have a relatively high income to be able to afford pay-TV. The author concludes by stating that television will become more expensive for both viewers and operators.



Berlusconi & Al Waleed
In Mark Hayward’s article on “Vernacular Geopolitics and Media Economies in an Enlarged Europe,” he looks at the media coverage on the relationship between RAI International and Al Baraka Investments. He uses this case study to discuss the importance of looking at the relationship between geography and politics in media, as well as the relationship between “cultural identity and economic activity” (129).

Al Waleed is an entrepreneur and international investor, but does not have real political power within the House of Saud or in Saudi Arabia, he has amassed a fortune through investments in real estate, the stock market and businesses. He has never held political office. He has 17 honorary degrees and is an honorary citizen of Cannes and received the president’s medal of honor from Sarkozy.

Radio Televisione Italiana (originally Radio Audizioni Italiane / RAI)
•Founded in 1945
•State owned like the BBC, and dominates the market like the BBC against Berlusconi’s Mediaset and Sky Italia
•Funded by a TV license fee similar to the BBC
•Diversified like the BBC to include radio, terrestrial, digital, theme channels and reaching near by countries
•Averages 3 billion annually in revenue
The author gives many instances in which the media highlights certain scandals dealing with RAI, Italy’s public broadcaster, and Dalla Al Baraka Investment Bank. Saudi Prince Al Waleed (who owned 30% of Dalla Al Baraka) was under investigation for his involvement in helping to finance the Al Qaeda attacks on 9/11. Italian Prime Minister Berlusconi was known to have a relationship with Al Waleed, as well as Ben Ammar, with whom the media became quickly intrigued. Hayward continues by looking at the ways in which various broadcasters developed their international services. An example is the Saudi-based company Arab Media Corporation that is the main distributor of Italian media content internationally. The media coverage of these relationships and events were framed by “the cultural and political contexts that emerged in the aftermath of the attacks on the World Trade Center” (128).
The author defines “enlarged Europe” as not just including the geographical expansion of Europe, but the ways in which it operates globally, it’s global “footprint.” He says, “It is part of the legacy of colonialism, imperialism, and globalization to posit that Europe more than many other places on the planet has always been enlarged” (130).
About the author: Mark Hayward is an Assistant Professor of Global Communications at the American University of Paris. His research focuses on three areas: Cultural Policy and Transnational Governance, Economic Discourse in Popular Culture/Economics of Popular Culture, and Technology and Medium Theory.



